Juniper Fashion & Accessories are a new brand of bespoke bowties which are groovy and classy and tons of fun. Juniper, for the uninitiated, is the primary ingredient in Gin, and gin is a pretty good analogue for these bowties. Gin used to be pretentious and upperclass but now it’s funky and fun: perhaps featuring a few more assembly instructions than your standard drinks, but all the more rewarding for the effort you’ve put in.
Also on the topic of names, their first collection of floral bowties is called The Wells Collection as inspired by yours truly. I think it’s just brilliant.
We went out to Hyde Park to make up a little impromptu lookbook for their gorgeous new website.